On-page and off-page optimisation are crucial for improving search engine ranking. This is a process which takes time, so it’s important to have a clear understanding of what needs to be done in order to achieve the desired results. On-page SEO is all about optimising your website to rank better in search engines. However, you need to be aware of other factors to achieve the best results.
1. Keyword research
2. Optimising website content
3. Improving internal linking structure
4. Creating backlinks from other websites
5. Measuring results and adjusting strategy as needed
The first step to search engine optimisation is keyword research. This will help you identify what keywords are used by people when they’re looking for a business like yours, and how much competition there is for those keywords. The second step is on-page SEO, which includes optimising your website’s content to rank for a certain keyword or phrase, as well as improving your site’s internal linking structure. The third step in SEO is off-page SEO, which requires creating backlinks from other websites that are related to yours.
There are a few important things to keep in mind when optimising your website for search engines. The first is to make sure your site is easy for both humans and search engine crawlers to navigate. Make sure the most important content is easily accessible, and use clear and concise titles and headlines.
It’s also important to include relevant keywords throughout your site, but don’t go overboard! A few strategically placed keywords will help you rank higher in search engine results pages, but keyword stuffing will have the opposite effect.