Why SEO matters
Having a great website means little if it’s not going to be seen. Which is why building an attractive and functional site is only the first step on the road to effective online marketing. Today, it’s no secret that the process of Search Engine Optimisation (SEO) greatly improves your chances of being discovered online by your target market – helping potential customers who are interested in your products or services to find your website more easily.
An improved ranking on major search engines like Google, Yahoo and Bing will enhance your visibility. But with so much competition, how do you make your mark, gain momentum and then maintain it?
The way natural, organic SEO works is by proving to search engines that your site is of utmost relevance to the user, without paying for the privilege (as done in Pay Per Click (PPC) campaigns). If your site is deemed relevant to the user’s search it will be positioned favourably and there are a number of ways that you can improve your relevance amongst your target market.
On-site optimisation, for example, can be implemented during the design and development of your website (something which, here at Bolton Web Designers, we include as standard). For existing sites, SEO audits can be carried out to ensure they are appropriately optimised. Relevant up-to-date content, effective link structure and use of quality, search-friendly copy all contribute to a steady growth in rankings.
An increase of traffic to your site also helps to boost your online position. And regular online PR, well maintained blogs and enhanced social media activity are all useful tools for driving additional traffic to your site.
SEO is by no means a quick fix, but rather a long-term solution that can have a huge impact on the future success of your business.
How Bolton Web Designers can help
As a business owner, the commitment to SEO may seem like a daunting and time-consuming task and one that is often unrelated to the type of business you’re actually in. That’s where Bolton Web Designers can step in. We’ll undertake this specialist task for you, exposing your site to the fullest and allowing you to focus on other aspects of your business.
Our search marketing experts will spend time getting to know your business and your potential customers, putting measures in place to improve your visibility and online presence. We can manage the whole process for you, so you don’t have to.
So what’s next?
Contact us today for a no-obligation quote, so you can prepare to be seen!